START.LAB, THE APRR INNOVATION PROGRAMME
Inventing tomorrow’s motorways today
Start.lab is a workshop-centred collaborative working initiative. For employees, each workshop provides the opportunity to reflect on technological and social changes in areas such as smart vehicles, urban tolls, ecomobility and multimodal transport, and imagine ways to address these paradigm shifts. This process helps to anticipate changes to motorway infrastructures, upgrade the service provided to customers and adapt the motorway concession operator business.
More technology for greater freedom
To upgrade their profession and the services provided to their customers, APRR employees devise ways to harness new technologies to enhance the travel experience.
Developing in-car digital applications
Looking ahead to 2020, the motor industry will be providing a wide range of digital applications to help make travelling safer and more pleasant for drivers and their passengers. APRR shares the same objective, and is researching the development of in-car digital services for its customers.
Harnessing big data for enriched traffic information
The development of digital technologies and connectivity is revolutionising the production of traffic information, making it possible to obtain real-time information on driving conditions, plan events, launch a traffic information collection campaign, etc. APRR adopts these technological advances in order to improve safety and the standard of service provided to customers.
Anticipating the advent of self-driving vehicles
The mobility sector is set to be revolutionised by the emergence of automated driving between 2020 and 2030. "Zero accident motoring" will then become a realistically achievable goal. For APRR, the prospect of accommodating "Google car” and other self-driving vehicles on the network is a challenge for which the Group is already preparing.
Supporting the development of electric mobility
Electric mobility significantly decreases greenhouse gas emissions, which are a huge environmental challenge. APRR has already taken this consideration on board, installing fast charging stations along the network, and is continuing to adapt the facilities and services provided by its motorway network.
Greater creativity for greater mobility
Adapting the offer to address the needs of seniors
Seniors represent a steadily increasing proportion of the motorway clientèle. The emotional attachment to driving is very strong among this generation; preserving this bond is a real challenge for the Group. APRR is conducting research to better understand the needs and expectations of older customers. The Group is also adapting its facilities, infrastructures and services.
Adopting variable green pricing
Eiffage and APRR are strongly committed to effective management of the ecological footprint of motorway infrastructure and operating activities. Variable green pricing is one of the tools currently being studied by APRR to encourage customers to adopt a more environmentally friendly behaviour.
Addressing challenges relating to suburban hubs
In the large urban areas connected to the APRR and AREA networks, the transport offering is diversified (public transport, low-impact transport, car pooling, etc.) and provides a good fit with motorways. To imagine mobility in the future and properly address the issues associated with multi-modal transportation, APRR applies the concepts developed by the Phosphore sustainable urban development research programme.
Developing rural hubs
The APRR network crosses numerous rural and sparsely inhabited areas. The Group is studying the potential role for motorways in improving access to certain regions. To this end, APRR is considering developing multimodal hubs in rural areas.
Anticipating new road mobility offerings
APRR’s goals include providing customers with a fresh travel experience. The Group is studying new road mobility, featuring prepayment systems, integrated mobility solutions, etc.
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INNOVATION CULTURE AND COMPETITIVENESS
Innovation is an integral part of Eiffage and APRR’s business culture. The two groups predict major emerging social trends and harness new technologies in their effort to devise new mobility solutions.
INNOVATION IN PRACTICE
A combination of social change and technological revolutions is prompting a profound shift in our attitude to travel. In response to these changes, APRR is supporting the development of new means of transport (electric vehicles) and new practices such as car pooling and car sharing.